Meet the Owner

Started in the grow. Came back to help dispensaries grow.

Green Spark Media is a one-person cannabis marketing agency run by Matthew Dobesh — the person who holds the certification, builds the program, and answers your emails.

Matthew's story

About fifteen years ago, while he was in university, Matthew worked in a cannabis grow warehouse — harvesting, trimming, and packaging product. It was the bottom rung of the industry, and it's where he first saw cannabis as a business from the inside: heavily regulated, run by people who are good at product and short on time for everything else.

He left for an MBA and a marketing career outside cannabis. Then he came back — this time on the marketing side, because the gap he kept seeing was the same one he'd seen from inside the warehouse. Dispensaries were paying for tools they didn't use, hiring agencies that didn't understand compliance, and getting sold likes when what they needed was regulars.

Green Spark Media is the answer to that. The agency leads with retention marketing — SMS, email, and loyalty — because it can be measured in dollars, and runs social media as the audience engine that feeds it. Matthew completed Alpine IQ's Marketing certification in August 2026 and runs a live Alpine IQ account daily.

How Matthew works

01

He's the one doing it

No junior account managers, no 30-client workload, no agency overhead built into the bill. The person you talk to is the person inside your platform.

02

Baseline first, credit later

Every account starts with a written record of where it stands. Results are measured against that, in your own dashboard. He doesn't claim numbers he didn't generate — see the Alpine IQ page for what that looks like in practice.

03

Compliance before cleverness

Written customer consent for texting (the TCPA law), carrier registration so texts actually arrive (10DLC), Meta's cannabis rules for social. The unglamorous part is the part that protects your accounts and your license.

04

Plain English

Reports you can read in two minutes. Jargon explained the first time it's used. If you don't understand what you're paying for, that's his problem to fix, not yours.

What Green Spark Media does

  • Retention marketing — SMS, email, and loyalty program management, measured in revenue per message. Learn how it works.
  • Alpine IQ management — certified, hands-on operation of the platform most dispensaries already pay for. What's involved.
  • Social media management — Instagram, Facebook, reels and video, every post compliance-reviewed. See the results.
  • The free dispensary marketing audit — a written report on what's publicly visible, in 3 business days, no call required. Request one.

Who it's for

Licensed cannabis dispensaries in legal US states — especially single-location and small multi-location operators who can't justify a $5,000-a-month agency and shouldn't have to. The current case-study client is Organic Alternatives in Fort Collins, Colorado. Matthew works US Mountain-time mornings and is reachable by email any time.

Green Spark Media is an independent agency. It is not owned by, affiliated with, or an official partner of Alpine IQ or any other platform — which is what lets it give you a straight answer about which one you should be on.

Want to see how we'd
look at your store?

The free audit is the best introduction: a written report on what your marketing is getting right and what it isn't, in 3 business days. No call required — though Matthew is happy to walk through it with you afterward.

Get Your Free Audit

Prefer to just talk? Book a call · or email matt@greensparkmedia.com