How much does dispensary marketing actually cost?

The market range

Pull up any published guide from a cannabis marketing agency and you'll see the same spread: roughly $1,500 a month at the low end, $20,000 or more at the high end. That range is real. It's also nearly useless on its own, because it's three different products wearing one label.

Most single-location dispensaries shopping for help are in the first tier and get quoted the second. That's the gap this page exists to close.

What moves the price

Five things explain almost all of the difference between a $1,500 engagement and a $7,500 one. Use them to place yourself honestly:

• Store revenue and number of locations. More locations means more menus, more staff, more events, more content, and platform settings per store.
• List size. A texting list of 2,000 and a list of 40,000 cost very different amounts to send to, and earn very different amounts back. See what texting costs. This is the main reason a flat price is unfair in one direction or the other.
• The state of the account today. A platform that's set up and just under-used is a tune-up. One with no sign-up capture, unregistered texting, and broken automations is a rebuild: weeks of setup work before normal operation starts.
• Which channels. Retention marketing (text messages, email and loyalty) is measurable in dollars. Social media builds the audience that feeds it. Doing both costs more than doing one, but the two together work better than either alone.
• Who does the work. An agency with account managers, coordinators, and a creative team has overhead in every invoice. A specialist who personally runs your account doesn't.

What we charge

SMS, email and loyalty marketing comes in three levels, so you only pay for the amount of work your store needs. These are founding client rates for our first few clients, locked in for 12 months.

Your first month is free

We audit what you're already sending, fix anything that's leaking, and build out what's missing. If it's a good fit, you keep your founding rate. If not, you walk away owing nothing.

Prefer to pay on results?

Ask about our pay-on-results option: a lower monthly base plus a small share of the revenue your program brings in above where your account started. If your revenue doesn't grow, we don't earn more.

The starting point is written down first

On day one, before we change anything, we record what your program is already making: revenue the platform attributes to messages, using its strict attribution setting (a sale only counts when the customer engaged with the message), not the broad setting, which counts a sale from anyone who received it. That number is the baseline. Every result we report is measured against it, and so is the share on the pay-on-results option.

Why levels instead of one price

Because one price would be wrong for most stores. A shop that just wants its automatic messages running and a three-store operator running campaigns at every location are not the same job, so they shouldn't pay the same. You pick the level that matches the work, and you can move up or down as your needs change.

Social media management

Social is a flat $900 a month. It doesn't produce a revenue figure to share, so a performance model wouldn't be honest. Bundle it with retention and ask about combined pricing.

The one-time rebuild, when you need it

Some accounts need repair before normal work can start: missing sign-up capture, broken or absent automations, unregistered texting, messy contact lists. That normally carries a one-time setup fee. For founding clients, it's covered by the free first month. We confirm what your account needs after we've seen it, before you've spent a dollar.

What you should expect for the money

Whatever you pay and whoever you pay it to, here's what a fair engagement at any price should include. If you're getting quotes, ask about each one:

• A written starting point before any work begins, so results mean something.
• Results reported from your own dashboard, not a slide deck you can't check.
• A named person who does the work, and how many other clients they carry.
• Compliance handled: customer consent (the TCPA texting law) and carrier registration (10DLC) for texting, and Meta's cannabis rules for social, plus a straight answer about who's liable if it's wrong.
• A way out. Month-to-month should be available, even if a longer commitment gets a better rate.

Pricing questions