Organic Alternatives is a single-location dispensary in Fort Collins, Colorado. We took over their social media in July 2025. This is the whole year — the big months, the slow months, and what each one taught us.
All figures are from native Instagram and Facebook insights, in 30-day reporting periods, compiled for the client's July 2026 annual review. No paid promotion was used at any point.
In June 2025, the month before we took over, the store's Instagram reached 299 accounts and drew 1,231 views. Posting was irregular, there was no Facebook page, and no reels. A typical small-dispensary account: a good store, invisible online.
We set a cadence of three to five posts a week and held it. Nothing clever yet — product, staff, the shop. Views went from 1,231 to 13,778 in the first month and 12,002 in the second. The lesson: for a starved account, simply showing up is worth a more-than-tenfold jump on its own.
Our first local event partnerships — a box-office activation and a video of a mural that alone drew 4,368 views. That reporting period hit 26,890 views and reached 8,061 accounts — with 77–81% of that reach coming from people who didn't follow the account. That's new audience, not the same people seeing more posts.
Views settled in the 16,000s, then dropped to 10,808 in the slowest month of the year. Two posts accounted for about 45% of that month's views — which told us what the audience wanted (short video, local faces) and what it didn't. Winter is slow for everyone; the fix was in the content mix, not in posting more.
We shifted the mix toward short-form video and ran wristband giveaways around Fort Collins' FoCoMX music festival in the spring. Views climbed back to 22,334, 24,201, and 21,197 — three of the year's five best months.
After two quieter spring months, the final period — Jun–Jul 2026, with an event partnership and a reel-heavy calendar — delivered the year's best month: 27,293 views and 102 new followers. Reels, which drew almost nothing at the start of the year, brought in about 9,300 views in this final month. The Facebook page, built from nothing, had its second-best month too: 2,207 views and 207 engagements.
Targets for the second year: 250,000–300,000 views, 3,500–4,000 followers, and a 21,000–25,000 monthly average — built on reels and a fuller event calendar. We'll publish the results the same way: every month, including the slow ones.
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